🎬 Can’t-Miss Adobe CX Analytics Sessions from Summit 2026

May 5, 2026

So you missed Adobe Summit. Or maybe you were there but couldn't clone yourself to attend every session (still waiting on that feature, Adobe). Either way, good news: the recordings are live, and the CX Analytics track absolutely delivered this year.

I'm not just saying that because I hosted one of them (okay, maybe a little). But seriously, whether you're deep in Adobe Analytics, ramping up on Customer Journey Analytics, or just trying to figure out how AI is about to change your daily workflow... these are the sessions worth carving out time for.

Here's my shortlist. Bookmark it. Block your calendar. Throw it on while you're on the treadmill. I don't care how you watch them. Just watch them.

🤘 2026 Adobe Analytics Rockstars - Top Tips and Tricks (S101)

Okay, I'm biased. This is my session. But come on, it's Rockstars. This year we had Mandy George from Staples Canada, Trent Thayne from BlastX, Gretchen Muir from KeyBank, and Pratheep Arun Raj from Xerago all sharing their most creative, mind-blowing tips. These aren't theoretical. These are battle-tested strategies from practitioners who live in the tool every day.

If you're looking to level up your analytics game and become your company's very own analytics virtuoso, this one's for you.

Watch the Recording: S101 2026 Adobe Analytics Rockstars

🤖 How Adobe AI Drives Speed to Insight (S109)

Adobe’s own Nils Engel and Lokesh Alluri from Lenovo walked through how AI agents can query complete CJA datasets on the fly. The part about accessing CJA insights through Microsoft Copilot via the Adobe Marketing Agent? Super cool.

If you've been wondering what the MCP Server for CJA actually means for your day-to-day, this is where you start.

Watch the Recording: S109 How Adobe AI Drives Speed to Insight

📊 How Wyndham Uses AI Content Intelligence to Drive Conversion (S104)

Here's a question I love: do snowy landscapes boost click-throughs on the web while ocean scenes convert better on mobile? Content Analytics can now answer that. Cody Campbell from Adobe and Katie Makin from Wyndham Hotels showed how they're breaking down every creative asset into its DNA (colors, scenes, objects) and attributing revenue to individual assets across mobile, web, and paid media.

This is the kind of stuff that makes you rethink your entire creative strategy. If you're doing any kind of A/B testing on creative, watch this.

Watch the Recording: S104 How Wyndham Uses AI Content Intelligence to Drive Conversion

⚾ Inside MLB's Playbook: Measuring What Really Drives Demand (OS117)

Baseball and marketing analytics? (get ready) … it’s a homerun! (I warned you)

Max Cohen and Lauren Scaglione from Major League Baseball shared how they use Adobe Mix Modeler to separate what's actually driving ticket sales from all the noise. Win percentage, playoff odds, opponent fanbase size, you name it. The real challenge isn't driving demand. It's understanding what's influencing it.

This session is a masterclass in isolating true marketing impact from external factors. Even if you're not in sports, the framework applies to any business where "uncontrollable" variables mess with your attribution.

Watch the Recording: OS117 Inside MLB's Playbook

💬 From Dialog to Data: Turning Conversations into Business Impact (S107)

Brian Au and Karin Rakita (both Adobe) tackled something that's only going to get bigger: how do you measure what's happening inside conversational agents? Chatbots, AI assistants, voice, all of it. This session covers how to improve dialog flows, analyze sentiment, find drop-off points, and actually attribute business outcomes to conversational channels.

They also shared Adobe's own internal implementation. Architecture, data pipelines, governance, the works. If your org is deploying any kind of conversational AI, this is required viewing.

Watch the Recording: S107 From Dialog to Data

🏈 The Unified Intelligence Engine: A Single Insights Platform for the NFL (S110)

Ben Gaines brought the heat with this one. He joined Daniel Long from the NFL and Nicki Hagen from Adswerve for a panel on what it actually takes to move from fragmented analytics to a unified view of performance. Disconnected tools, inconsistent metrics, siloed teams. You know, all the stuff that makes analysts tear their hair out.

Real talk about what worked, what didn't, and practical guidance on reducing conflicting metrics across an org. If you've ever had two dashboards telling different stories, this one hits home.

Watch the Recording: S110 The Unified Intelligence Engine

🏀 Analytics Madness: Tips, Tricks, and a Roadmap for Making the Final Four (S105)

Travis Sabin always delivers, and this year was no exception. He covered the latest Adobe Analytics innovations, practical tips you can use right now, and a peek at the product roadmap for 2026 and beyond. The AI innovations sneak peek alone is worth the watch.

Whether you're a beginner or intermediate, this session gives you the game plan to compete with the best. March Madness theme and all.

Watch the Recording: S105 Analytics Madness

🔥 Too Hot for Main Stage Help Shape the Product (S102)

This is the session where Adobe's engineers and PMs show you what's coming next. The stuff that's too experimental or too cutting-edge for the keynote. Brandon George and Derek Tangren presented innovations that could fundamentally change how we use Adobe Analytics and CJA. And the best part? You get to vote on your favorites and directly influence the roadmap.

If you want to know where the product is headed before everyone else (and maybe even shape it), this is the one.

Watch the Recording: S102 Too Hot for Main Stage

What Got Announced?

If you didn't catch the big product news, here's the quick hit list of what dropped at Summit:

Now What?

That's eight sessions. All available on-demand. All worth your time. Whether you're trying to understand how AI is reshaping analytics workflows, looking for practical tips from practitioners, or just want to see how the NFL and MLB are using Adobe tools... there's something here for you.

Now go forth and watch those recordings, you Rockstar you!