Analytics Rockstar 🤘
Analytics Rockstar - an Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Experience Platform Blog to get you up and running with some of the coolest tips, tricks, and deets around.
AI and LLMs are driving statistically signifcant increases in referrals to brands. We know this. But how can we use analytics tools to tie it to behavior? Learn how these LLM referrals can be identified and how each of the LLMs are .. consistently making that data available to analysts.
More Stories
🏴 London Analytics Rockstar 🎤
Surprise! Just when you were starting to get excited for Adobe Summit London I’m thrilled to announce the return of Analytics Rockstar to London! This fun session is sure to be a highlight, bringing together the brightest minds in Adobe Analytics to share their top tips and tricks. Click through to learn what the session is all about and where to go to get involved!
Using Regex to Consolidate Product Variations in CJA
What's that - you have to collect product data that sometimes has size or color information and sometimes doesn't? Don't sweat it, kid. Component customization in Data Views is here in Customer Journey Analytics to save the day (then again, so are Classifications, but hey, this is easier to manage!)
Debugging Failed Dataset Records in Experience Platform
Oh no! There's a Failed Record in your Experience Platform Dataset because something didn't pass Validation! Find out how to debug and resolve these errors by accessing the full XDM Object in those records.
Segmenting Dimensional Value Counts
It's super common to want to know the answer to questions like these: "How many people viewed this page exactly [x] times?". Learn two different ways to answer this question - one that works in both Adobe Analytics and Customer Journey Analytics, and another simpler way just for Customer Journey Analytics.
The Basics of Marketing Tracking Parameters
Tying advertising efforts to behavior is a fundamental requirement for digital analysts. Let's spend some time digging into how Marketing Channels are set, based on tracking/query string parameters, referrals, and more.
Assessing ITP’s Effect On Adobe Analytics Data
Apple’s Intelligent Tracking Prevention (ITP) has been around for several years now. The goal, to intelligently prevent tracking, has sent ripple effects through the adtech and martech industries, affecting nearly every company with a digital experience whether they know it or not. Read on to discover how to assess ITP's Impact
Rockstar Classifications use cases
A recent tip during the Adobe Analytics Rockstar session at Summit inspired some new use cases and techniques for prepending the current date to your Page Name value and throw it into an evar and/or prop. Read on to discover what you can and cannot do with these